There is a very real possibility that our business will fail.

"More than 90% of internet startups end in failure within the first 120 days."

"Nobody cares that your mats are environmentally friendly. I've been doing shows for 38 years.
Believe me, the only thing people care about is price."

"Your business model is terrible. You can't make money if you sell things that last. You'll only make money if you sell things that people have to buy over and over again."

"Dollarama has just opened its first online store."

"In January of 2018, China stopped accepting the world's plastic waste."

"We don't want a mat that lasts 10 years. We'd get sick of it."

"Your mats are expensive. We can get a mat at Walmart to $5."

These quotes, comments, plus the constant referrals to Walmart and Dollarama and Amazon for product recommendations instead of little, local, Mom and Pop shoppes like ours make our dream of succeeding with our environmentally conscious venture seem impossible.

Each time we hear a message like this, it feels like taking a sucker punch right to the gut. It's terrifying because they're all true to some extent.

On our recent supply runs to NY, NH, Vermont, Maine, Pennsylvania and Ohio where we drove the backroads through architecturally-stunning, once glorious historic towns, our hearts sank. So many shoppes stood vacant and abandoned, only to be replaced by a Walmart or Dollar General on the outskirts of town (fun fact: Dollar General has grown by 72% since 2006, it's even putting Walmarts and grocers out of business.)

Through MadMatters, Fred and I have chosen to play the odds. We're taking a chance that we can connect with enough people like you who will care and share our message so that our little green caterpillar of a business might transform and send a tiny butterfly kiss out into the world.

We know that we are paddling upstream and that we might not make it. There are days when it is so scary that we don't want to go on.*

And then an order comes in, or a fabulous review, or we get a visit or call or email from someone who just wanted to tell us how much they love the mat they bought from us or a regular customer comments on our FB posts that "she loves us"... and we perform the happiest of happy dances.

Or we listen to tearful Ellen Page talk about climate change with Stephen Colbert and panic that 2030 is only 11 years away. Hurry, we think. Tell people. Shout from the rooftops like the Soda Stream guys do... "Shame!" "Shame!"

Then we think about Tenille at Beach Relief and her daily discipline picking up litter from our beaches and we cheer and commit to the 5 Things Clear pledge to pick up litter more regularly now that the snow is thawing.

Or we read a post from Random Acts of Green and learn about individuals who are doing their best and are also willing to learn how to do more.

Or we learn about BoomerangBags down under and Morbags in the UK and we think of the number of plastic bags we don't distribute or purchase or use. And the number that come to us and get re-used. Look... it does make a difference.

Or our favourite zero-waste supplier in England who now makes the most stunning line of soft indoor/outdoor mats entirely out of water bottles, sells them to us at a reasonable price and asks us to become their Canadian distributor.

Or we read our friend's post about the students in Ottawa who assemble in front of Parliament Hill each Friday to advocate for our future.

And we think, "hey... we're not alone". People care. Lots of people care.
Lots of people are taking action.

So... on we will go though the weather be foul. And on we will go though the Hakken-Kraks howl. FU Hakken-Kraks! We've got this.


Fred is on the phone with a woman from Vancouver who persevered in her internet search through the high-ranking Amazon and Walmart SEO placements to finally find us so that she could order a second, matching Hugrug to the one she's had for 6 years and LOVES.
"You were so hard to find", she said, "but it's worth it".
"We're trying to make it easier", we said, "but Google favours the big spenders and not little guys like us. We rely on our friends, family and customers to spread the word."
"Oh I WILL", she said.
"Thank you".

*Oh the Places You'll Go by Dr. Seuss


  • Annasysrox

    download facebook spy tool


    download gta punjab setup for windows 7 freefree vnc server download for windows xp freebluej download windows 10shadow fight 2 hack version download for pc windows 7pcsx2 download for pc windows 10zune software for pc windows 7 free downloadandroid sdk download for windows 10download hma vpn for windows 10digital clock for desktop free download for windows 10happy room free download windows 10
    [url=https://mixpresent.ru/ralink-rt3290-bluetooth-driver-drivers-ralink/]download disc burner for windows 10
    [url=https://fundamentservis.ru/kb9x-radio-switch-driver-kb9x-radio-switch-driver-2/]mydigitallife windows 7 download free
    [url=https://mixpresent.ru/gigabyte-ga-ma78gm-us2h-gigabyte-ga-ma78gm-us2h/]gta samp download windows 10
    [url=https://mixpresent.ru/ati-rage-128-pro-drivers-results-for-ati-rage-128/]1945 pc game download free
    [url=https://rd-ok.ru/age-of-empires-download-windows-10-free-age-of/]download internet explorer 12 for windows 10 64 bit
    [url=https://fundamentservis.ru/wireless-keyboard-with-caps-lock-indicator/]dsa msc windows 10 download
    [url=https://chromebrowser.ru/anaconda-download-64-bit-windows-10-your-data/]download game varmintz full version for pc
    [url=https://fundamentservis.ru/evga-e-leet-download-evga-e-leet-tuning-utility-in/]ballistic overkill free download pc
    [url=https://chromebrowser.ru/filezilla-windows-10-64-bit-download-download/]free music download sites for windows xp free
    [url=https://chromebrowser.ru/free-download-iso-windows-10-32-bit-windows-10/]house design software free download for windows 10
    download spyder ide for windows 10
    .net framework 3.1 free download for windows xp sp2 free
    download game ppsspp pc ukuran kecil
    free download latest version of google earth for windows 10
    free download msn for windows 7 free


    windows 7 setup for pc download
    blur video game pc download
    silverlight windows xp download free
    download 8 ball pool for pc windows 7
    jgrasp download windows 10 free

    download minecraft free hiapphere for pc
    download all pokemon games for pc
    download pc link asus for windows
    hp deskjet f4180 software download for windows 10
    download obs for windows xp free

    xvid codec free download for windows 8 free
    fifa 2002 korea japan game free download for pc
    download of windows xp service pack 2 free
    dell windows 10 oem iso download
    windows password recovery enterprise free download free


    cs go global offensive free pc [/url] download strategy games for pc windows 10 [/url] keyboard for windows 10 free download [/url] explorer 7 for windows 10 64 bit download [/url] drivers download for windows 7 free [/url] makeover games free download for pc [/url] access 2003 free download for windows xp free [/url] keyboard free download for pc [/url] microsoft office word 2007 for windows 10 [/url] download for windows 10 [/url]

  • Annasysrox

    windows 8 download center microsoft freedownload javascript for windows 10 64 bitfrostwire free download for windows free music freewindows outlook 2007 free download freedownload gta san andreas full version for pc windows 7download os windows 10 pro 64 bitdownload display adapter for windows 10 64 bitdownload windows xp sp2 32 bit iso freedownload game gta 4 untuk pc007 pc game free download
    [url=https://chromebrowser.ru/free-download-video-converter-for-windows-10-64/]download mouse cursors windows 10 free
    [url=https://chromebrowser.ru/forza-horizon-3-free-download-for-pc-windows-10/]download google chrome 78 for windows 10
    [url=https://rd-ok.ru/all-in-1-hdd-docking-875-driver-windows-10/]biohazard 4 pc free download
    [url=https://chromebrowser.ru/free-download-adobe-pdf-reader-for-windows-10/]storyboard pro software free download windows free
    [url=https://bestsmiles.net.ru/download-taskmgr-exe-windows-10-free-task-manager/]free download hp scanner software for windows 10
    [url=https://fundamentservis.ru/c-byte-array-subscribe-to-rss/]free chrome download for windows 10
    [url=https://bestsmiles.net.ru/download-turbo-c-for-windows-10-64-bit-turbo-c-for/]hp scanner software free download for windows 10
    [url=https://chromebrowser.ru/amd-control-panel-download-windows-10-amd-control/]ftp free download for windows 7 free
    [url=https://rd-ok.ru/age-of-empires-2-for-windows-10-download-full/]free download photo grid for pc windows 7
    [url=https://chromebrowser.ru/free-download-notepad-for-windows-10-64-bit/]free download horse racing game for pc
    tftp server download windows 7 64 bit free
    disney pixar brave pc game download
    beamng drive download free windows 10
    macromedia flash download windows 10
    hd wallpapers for pc windows 10 free download


    pc car racing games download for windows 7
    download game harvest moon animal parade for pc free
    football games free download for pc windows 8.1
    download windows 10 netflix app free
    download windows 10 for 1gb ram pc

    double dragon pc game download
    windows 10 version free download free
    free download firefox for windows 10
    bitcoin miner for windows 10 download
    hill climb racing game download for pc windows 7

    pc apps games free download for windows 7
    vshare helper download for windows free
    beyond enemy lines pc game free download
    mmd download windows 10 free
    best pc game download website free


    information software free download for pc [/url] photo gallery windows 7 download free [/url] download voice recorder for windows xp free [/url] games download for pc windows 10 [/url] speed test download windows 10 [/url] 2 free pc download [/url] mk330 driver windows 10 download [/url] ball gt pc games free download [/url] parking games free download for pc windows 10 [/url] r display audio driver windows 10 free download [/url]

  • Annasysrox

    garry’s mod free download pc windows 10free download vnc viewer for windows 10 64 bitwindows 8 free download for pc 32 bit full versionweb browser for pc windows 7 free downloadbamboo paper download windows 10windows vista home premium 64 bit download free freefree download iso windows 8 freedownload texmaker for windows 10dual core pc games free downloadfree alarm clock download windows free
    [url=https://fundamentservis.ru/epson-stylus-c86-printer-epson-stylus-c86/]microsoft games free download for windows 7 free
    [url=https://fundamentservis.ru/dell-xps-15-9560-drivers-available-136-files-for/]download driver printer canon lbp6030 for windows 10 64 bit
    [url=https://fundamentservis.ru/cupid-visual-novel-review-game-review-cupid/]canon quick menu download for windows 10
    [url=https://fundamentservis.ru/salt-and-sanctuary-obelisks-backtracking-the-black/]download free high speed vpn for pc
    [url=https://fundamentservis.ru/skype-spell-check-windows-7-enabling-spell-check/]7z file extractor free download for windows 7 free
    [url=https://fundamentservis.ru/fifa-16-for-ps-vita-fifa-16-for-playstation/]cisco mobility client download windows 10
    [url=https://fundamentservis.ru/sound-blaster-control-panel-download-sound/]dji assistant 2 download windows 10 free
    [url=https://fundamentservis.ru/how-to-get-buried-on-black-ops-2-for-free-cod/]asus recovery windows 10 download
    [url=https://fundamentservis.ru/epson-stylus-photo-r380-driver-available-102-files/]diner dash free download for windows 10
    [url=https://fundamentservis.ru/skyrim-morrowind-armor-system-mod-screenrant-com/]download windows 10 32
    anthem pc game free download
    control game download size pc
    free full version windows 7 ultimate download free
    rosetta stone english download free windows free
    3d driving school simulator pc game free download


    download imvu windows 10
    download chinese language pack windows 10
    audio editor free download for windows 10
    download pixel gun 3d for pc and windows
    asterix and obelix xxl pc game free download

    mozilla firefox for pc windows 8.1 64 bit free download
    download logisim for windows 10
    vpn client for windows 7 64 bit free download free
    dovetail games euro fishing pc download
    candy crush game download for pc windows 10

    download ghost recon pc free
    weatherbug gadget for windows 7 free download free
    windows vista tablet pc edition download
    oracle enterprise manager 11g download for windows 64 bit free
    bluestacks 4 32 bit windows 10 download


    grabber 2 driver windows 10 download free [/url] minecraft 1.9 full version free for pc cracked [/url] driver microsoft xbox 360 wireless receiver for windows 10 [/url] lenovo energy manager windows 10 [/url] for pc windows vista free download [/url] windows 10 with updates [/url] windows 10 usb bootable tool [/url] rsat windows 10 1703 [/url] graphics card windows 10 [/url] windows 10 64 bit free download [/url]

  • Annasysrox

    турмалин камень знак зодиака
    камень знак зодиака тельца
    телец знак зодиака камни
    камни стрельца знака зодиака
    знаки зодиака овен камень


    знак зодиака девы камни
    сердолик камень знаки зодиака
    знак зодиака стрелец камни
    ларимар камень знаки зодиака
    знак зодиак скорпион камень

    [url=https://yournewstops.blogspot.com/2021/04/blog-post_56.html]овен камни знак зодиака
    [url=https://bopsneeews.blogspot.com/2021/05/blog-post.html]раки знак зодиака камни
    [url=https://podlesnyiakarenlei.wordpress.com/2021/05/12/%d0%b7%d0%bd%d0%b0%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-%d1%80%d1%83%d0%bd-%d0%b8-%d0%b8%d1%85-%d1%81%d0%be%d1%87%d0%b5%d1%82%d0%b0%d0%bd%d0%b8%d0%b5/]знаки зодиака даты камень

    камень александрит знаки зодиака
    знак зодиака рыба камень
    камень гранат знаки зодиака
    камень знак зодиака весы
    камни знака зодиака рыб

  • Annasysrox

    камни знаку зодиаку дева
    знак зодиака дева камни
    камни знакам зодиака скорпион
    знаки зодиака планета камень
    знаки зодиака дева камень


    знаки зодиака камни драгоценные
    стрельцы знак зодиака камни
    камни знаков зодиака рак
    камень знаков зодиака скорпион
    камни знак зодиака близнецы

    [url=https://bopsneeews.blogspot.com/2021/05/blog-post.html]раухтопаз камень знак зодиака
    [url=https://thenewstipa.blogspot.com/2021/05/blog-post.html]камни знакам зодиака драгоценные
    [url=https://hophopnews.blogspot.com/2021/05/blog-post.html]телец камень знаков зодиака

    камни знаков зодиака телец
    камень гранат знаки зодиака
    камень знака зодиака лев
    сапфир камень знаки зодиака
    знаки зодиака из камня

Leave a comment